Lovina Festival is the 12th annual cultural event held at Lovina Beach, Buleleng, Bali. This festival aims to promote tourism in Lovina and North Bali through cultural performances, local traditions, and regional potentials. Originally known as a welcoming event for visiting yachts, Lovina Festival has now evolved into an independent celebration that highlights the area’s main icon; Lovina’s wild dolphins. By showcasing the uniqueness of its natural dolphin ecosystem, the festival strengthens Lovina’s tourism branding while supporting cultural preservation and the sustainable economic growth of the local community.